In CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships. Typically, CRM software is used in the enterprise, however many products scale to a business of any size.
CRM software is designed to help businesses meet the overall goals of customer relationship management .Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.
CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.
The UPS / inverters business revolves around not only sales management but also effective after sales service by prompt complaints handling and response. The ever increasing demand of the customer and the necessity to render service at the call has given rise to the need of the hour that is an EFFECTIVE & UNCOMPLICATED after sales service software.
Today's mobile salesforce needs a CRM system that is easy to use and provides the relevant information they need to make sales faster. Sales management needs real-time insight into pipeline opportunities and sales numbers, and an efficient avenue for managing sales reps on the go. Oracle Sales Cloud delivers all that and more.
Support Customer Interface Management - Ensure that all information, materials, systems and resources are available so that the Customer Interface Management processes can operate effectively, when a contact with a customer occurs.